I’ve decided to sunset Diewood.

It’s been a fun ride since I first started working on this in 2017. Since its launch in 2020 I was able to visit my manufacturer in China, received a patent for my design, sold 180 tables making $36,000, and most important fulfilled my need of building a portable beer die table for myself.

This was my passion project.

Coming out of college I was shocked this didn’t exist yet. Now, I can understand why. When you think of what makes a good direct-to-consumer product its essentially the opposite of our tables. Small size, high cost, high margin.

Diewood was accelerating in 2021 but container costs going up 10x shrank our margins to nothing. While contemplating how to increase our margins, I had plenty of time to think.

I had heard of the blog post Climbing the Wrong Hill. After reading it I realized it was describing me. Having worked on 1 project for so many years my business ideas list had grown quite large, and some ideas I couldn’t stop thinking about. Now I’m taking my second shot down field. Stay tuned…

P.S. digital plans to make your own portable beer die table will be available here, but I won’t actively work on Diewood anymore.