Diewood 2020+ Year in Review (🙏🏻 Black Friday)

2020 has been a wild year. Picking up where we left off on the last Diewood update the new packaging for the 4’ wide tables has been working great! We haven’t had to refund any 4’ wide tables since implementing the new packaging shown at the red arrow above.

I had experimented with an ambassador program but didn’t have the time and resources to make it grow. We had about 5 people make the cut but Diewood wasn’t at a place yet where we could send them free products to push on their campus.

Instead I chose to focus on Facebook ads. We had been running them since we launched but never really figured them out. I’d get a sale here and there but it was burning more money than we were bringing in. November was approaching and I knew I needed a plan for Black Friday / Cyber Monday (BFCM).

Black Friday

The Facebook ads I was running weren’t as effective as they needed to be so I made the decision to put them on hold for the month of November. The only marketing we were going to do for BFCM was sending emails to my list of possible customers I had built up from an email form on the site. I put together a series of 3 emails to my list of a couple hundred subscribers.

It did the trick. November was my best month since we launched and we finally pulled in double digit product sales for the month. It felt great not having to spend a dollar on ads.

I’ve never participated in Black Friday as a buyer and I was shocked how powerful it was for even a small company like Diewood. It seems everyone knows the drill, steep discounts + a sale that lasts a couple weeks longer than advertised.

Christmas

I decided to run this strategy back for Christmas using another email template I purchased. Worked like a charm again, beating our November numbers.

It felt great closing the year on back to back best months but I was nervous sales would take a dive. But…we did have some big news up our sleeves to keep the excitement up.

2020+

Diewood partnered up with Dyeskins who makes custom vinyl prints that you can put on your beer die table. This proved to be a great partnership that led to a number of sales through marketing both products to each of our follower bases on Instagram.

I also decided to get back into Facebook ads and learn everything I could to be more effective. And it worked out. As I’m writing this towards the end of February 2021 we have continued to increases sales month over month. The dive I was worried about hasn’t happened.

And we just sold out of our 4’ wide tournament tables 🎉 These will not be missed as they weigh 95lbs each fully packaged. It’s a miracle I didn’t hurt my back manhandling these things myself 😬

Next step is to sell out majority of 2’ wides before making our next move this summer. Stay posted.